London’s Mayfair has welcomed a new label to its ranks. Rohmir, the brainchild of model Olga Roh, has opened its first UK boutique on Maddox Street, W1.

The label’s main focus is on understated style using top quality fabrics. Glamorous daywear has been the key to Rohmir’s success on the continent, where it has outlets in Paris and Monaco to name but two.

Roh herself has worked with some of European fashion’s most coveted luminaries, including Boss, Valentino and Trussardi. She credits these as some of her biggest influences.