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Adi Dassler started making high-performance sports footwear in 1920 and eventually Dassler shoes became Adidas in 1949. Today, his vision has grown into a globally-recognized sportswear label renowned for its intricate approach to design and cool urban aesthetic. We love the ultra-hip "Candy" digital watches which fuse this iconic heritage with contemporary street-chic. Choose from black-on-black, black and gold-spliced or all-white and score serious style points.